General Pants Co. is an Australian retail company that specializes in streetwear, denim, and youth-oriented fashion. Established in 1972, General Pants Co. has become a popular destination for young adults seeking trendy clothing and accessories from both local and international brands. They offer a wide range of products including jeans, tops, dresses, jackets, shoes, and accessories for both men and women. The company has stores across Australia and also operates an online store, making their products accessible to customers nationwide.